Deputy Managing Director (DMD) @SMC Enterprise Limited

POSITION TITLE: DEPUTY MANAGING DIRECTOR-CONSUMER BUSINESS

RESPONSIBILITIES:

The incumbent will provide leadership and act as a mentor to the Marketing division and also coordinate and oversee the Sales division which is headed by the GM, Sales and Field Promotion and has its own distribution network that operates through 12 Area offices in the country and reaches out to nearly 200,000 outlets per year including drug stores, groceries and NGOs. The Consumer Business category currently sells a mix of OTC drugs (pills, ORS) and FMCG products (condoms, sanitary napkins) and will soon launch baby diapers, wet tissues, soft drink powder etc. In addition to the Consumer Business category, the company is entering into the prescription pharmaceutical market which will require substantial modification of its sales systems leveraging on existing strengths in terms of structure and human resource.

Broadly the incumbent will-

• Ensure development and implementation of well thought out annual Marketing and Sales plan through coordinated efforts of the Marketing Managers, GM Sales and FP and Area/Regional Managers and other relevant staff that conforms to the objectives of the Strategic Plan 2020.
• Oversee the timely development of all brand promotional materials for both ATL and BTL media by the marketing teams and ensure that they are based on good strategic insights gained from research and field interactions and POS materials that responds to the needs of the field sales staff.
• Supervise the Marketing and Sales senior management staff and ensure that the annual sales targets and objectives are met
• Take a lead in updating the 5 year strategic plan to review existing targets, set targets for new products, set aggressive growth objectives for the company and make necessary course correction.
• Ensure that the requirements of the Marketing and Sales division (e.g. commodity, packaging, distribution, accounts, human resource etc) are met in terms of quantity, quality and timeliness etc through regular and close coordination with other departments and divisions and effective follow up.
• Support the Managing Director on seeking approvals from the Board as required on issues related to Marketing and Sales
• Promote a culture of evidence based decision making and utilization of key consumer and trade insights within the Marketing and Sales
• Act as a Mentor to the Marketing and Sales management team identifying and building high level conceptual and technical skills among key prospects for future leadership

QUALIFICATION AND EXPERIENCE:

• Master Degree required with good academic achievements throughout; MBA in Marketing preferred from any of the top four institutions in Bangladesh or from a accredited University in the US, Canada, UK or Australia;
• Strong background in both Marketing and Sales at a senior level position (GM or Equivalent) during the last 5 years preferably in the FMCG/Food industry with total 20 years of experience
• Demonstrated success in new product launch; marketing and sales innovation; coaching, working effectively with advertising agencies to ensure they come up with the best ideas and develop campaigns that works; engaging and working with local distributors; understanding and using market research; making effective presentation to the Board and in other important forums.
• Hands-on; task and deadline oriented; highly developed conceptual and analytical skills; employee development through mentoring and coaching; persuasive skills; excellent verbal and writing skills in English required.
• Age between 45 and 52; may be relaxed in the case of exceptionally qualified candidates

The company will offer attractive salary and benefit package which includes Company Provided Car, PF, Gratuity, Incentive, Leave Encashment etc to the right candidate for the job. The candidate will be placed on probation and will be confirmed only after demonstrating that he/she is the right person for the job.

Interested candidates may apply in confidence with a detailed CV with names and contact information of three references (non relative), a cover letter supporting the qualification of the candidate for the position and two copies of recent passport size color photographs to

Please mark the position applied for, on the top of the envelope.